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YI WANG

Founder & CEO, Yellow Elephant

Mr. Wang founded Xiaohuangxiang in 2020, a food technology company dedicated to healthy breakfast solutions for  children and families; single product Achieved #1 single-product sales on Tmall and ranked Top 1 in its category on Douyin within the first year of launch. Xiaohuangxiang has secured angel investment from ZhenFund and raised nearly RMB 100 million through Seed, Angel, and Pre-A rounds within one year; partnered with China’s National U16–U17 Basketball Team and U18 Ice Hockey Team as an official sponsor and designated product provider; and led regional sales and marketing at Midea Group in Beijing.

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